Wednesday, July 20, 2005

What Your Food Is Telling You

Here's a modern take on the Stamp Act that even Bostonians can enjoy: The Wheat Foods Council is calling attention to the new whole-grain recommendations in the Food Guide Pyramid with three Whole Grain stamps that you'll soon be seeing at retail.

The new stamps classify whole-grain foods into three categories: Good, which offers a half serving of whole grain; Excellent, which provides a full serving of whole grain; and 100%, which contains a full serving of whole grain and no other grains, which I guess are considered junk grains now.

And here come the angry farmers to complain about that last sentence. Just kidding, folks. Put the pitchforks down.

We're taking a hard look at what whole-grain products to add to the site, and we'll be using the stamps to identify them when they appear.

Meanwhile, there's a new war on stickers shaping up in the produce aisle, with the announcement that a pilot program will test laser-etching of fresh fruits and vegetables. Everything from bar codes to advertising could be on the horizon, but for now the etching is limited to the price look up (PLU) and manufacturer.

There's some information to be found in those PLUs, if you know how to read them. If you see a four-digit code, it means the produce was conventionally grown. If the PLU has five digits beginning with a 9, it's organically grown, and if it has five digits beginning with an 8, it's genetically modified.

Those numbers can be found on the stickers on all produce the next time you're at the supermarket. If the laser etching turns out to be more effective, maybe we can burn those whole grain stamps right on the bread and muffins.

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