Our Privacy Policy

A few interesting stats this morning courtesy of my subscription to Internet Retailer:

Because a site's Privacy Policy was unclear,

• 64% of customers decided not to purchase
• 67% of visitors decided not to register

This comes from a new Harris Interactive survey conducted for a string-of-words think tank associated with another string-of-words think tank and Deloitte & Touche LLP. The survey also found that 20% of respondents were victims of identity theft and 87% were aware of recent consumer data thefts.

Since this is an issue with so many of you out there, I'd like to restate our Privacy Policy in the simplest language possible:

We don't share your information with anyone. Ever. For any reason. Except to complete your transaction.

That means we need to pass your credit card to a third-party authorization company and give your shipping address to FedEx, UPS, or the Postal Service to deliver your products.

When you order from us or register as a customer, we do add your name to our mailing list so that we can tell you about new products, specials, and seasonal gift ideas. Our mailing program is managed through Vertical Response, a leading provider of e-mailing services that maintains aggressive antispam policies. If you wish to unsubscribe, just click the link at the bottom of the e-mails we send and you'll never receive the e-mail again.

In short, we value you too much as a customer to ever jeopardize our relationship with you. We treat your information with an abundance of care and concern, as if it was our own.