Interstate Bakeries and Sara Lee are preparing to throw down in a battle royale over whole white bread, according to the tale of the tape in today's Chicago Tribune. It seems that ConAgra has found a way to mill whole wheat so that it can be baked into loaves that look like white bread while retaining some of the nutritional benefits of whole wheat bread.
Again the awe-inspiring influence of the American Wheat Council and the new Food Guide Pyramid creep into our daily lives. You can even download a free version of the Pyramid for your PDA to tell the skeptical Atkins adherents in your life about the benefits of whole wheat.
Both Interstate and Sara Lee are hoping to corner the fickle youth market with a product that kids will eat and parents will feel good about serving. Expect the battle to heat up in a supermarket near you by the end of this year.
Meanwhile, I'm wondering if you nice folks in readerland would like to see some whole wheat breads on our site. Yes? No? Let me know.
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