Friday, June 10, 2005

Give Dad a Pie for Father's Day

In comedy, you never want to be called a hack. Short for "hackneyed," a hack is someone who trots out tired ideas that have been done to death. Nobody wants another joke about airline food, no matter how clever it is.

Don't tell that to the ad agencies who pollute our TV viewing with hack concepts. If it's June, somebody on TV is getting a tie for Father's Day. Ha ha ha, that old chestnut.

But as sure as airline food is unpalatable, people give Dad a tie for father's day. If you can put up with needless Java doohickies flying around your browser window, you can check the Father's Day Retail Forecast over at About.com, where you'll see that 31.6% of people plan to buy "clothing" for Father's Day. Yet a combined 52% of Dads don't want clothing for Father's Day according to a certainly unbiased study conducted by Best Buy and published by CNN/Money, albeit with the appropriate disclaimers.

"Dad wants technology," claims the study, which found that 28% of fathers groaned at any gift with "World's Best Dad" on it. Dad would rather have a plasma screen--on sale now at Best Buy--it seems. Confidence in the news media has slumped to an all-time low, by the way.

Ties are the most hacktacular gift you can give on Father's Day. Why not try tarts instead? Or how about a dozen baby Boston Coffee Cakes? You can always put "#1 Father" on the gift card.

We'll be taking orders until June 16 for Father's Day.

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