A comedy booker I know was grousing about a domain-name registrar looking to make $3,000 for a domain he wanted to register. That sent me over to the alphabetical list of InterNic registrars, where I had a good laugh. As you scroll down the top of the list, you get to see the evolution of list-topping tactics.
I don't like exclamation points. I'd never do business with a company that puts them in its name. That's not the sort of fundamental approach to brand identity that builds confidence. I put it in the same category as people who put L@@K in their eBay listings.
As I watch the traffic flow around our site, I see people visiting, but not buying, even though their entry point suggests that they're here on a mission. Could the site name be an issue? There's plenty of reputable merchants online with 1-800 names, but I can't help but wonder if people have a negative reaction to the concept.
We're not changing the name, but I'd love to know if it turns anyone off, or if you think it's just that our prices are high.
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