David Letterman had an old joke about Pop Tarts being "The Amazing Postable Pastry," because you could write an address on them, attach a stamp, and send them through the mail. Don't try this at home, kids, and don't go directly to Poptarts.com unless you want their dynamic redirect to the Promotions page to disable the Back button on your browser. Note to the Kellogg's Webmaster: People don't like it when you break browser functionality.
I wish it was as simple to get our cakes to our customers, but they insist on being fragile, bakery science thus far having failed to create an indestructible cake that is edible. This is one of the big challenges for us and our competitors, and it gets magnified at this time of year.
Most of the American countryside likes to get hot in the summer months; cakes do not. Now that I've put an additional concern in your head before you order, let me assure you that our partner bakeries have a lot of experience in shipping their products. They wouldn't be on our site if they couldn't deliver what they promise.
So to deal with cake's aversion to the summer wind, some of our products can only be shipped next-day between May 1 and September 30. It's more expensive than second-day shipping, but it ensures that the cake will arrive fresh.
Shipping options have been changed for the affected products. And many of our products, like biscotti, can still be shipped second-day.
Finding the balance between cost and value is very important to us. I'd love to know what you think about our prices in general.
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