Wednesday, August 16, 2006

So what's hot?

Not the weather anymore, not around here at least, which is a pleasant relief. You'll be happy to know that cheesecakes and petits fours are again making their way safely to baked-good lovers all over this great nation of ours.

During the heat wave, cookies were our most popular seller. My feeling is that nobody's sitting around on a 95-degree day saying, "Hey, let's have some more of that layer cake with the buttercream frosting." I've known people in the ice cream business, and even they will concede that too much heat is bad for business.

The recent surge of cookie sales has brought them into the Top 10 products for the first time. It's been a while since I've done one of these, and celebrating the arrival of the cookie on the list seemed like a good excuse.

Our Top 10 Sellers

1. Chocolate Birthday Cake (complete party kit)--It is a force of nature, repelling all who would dare challenge its supremacy as King of All Baked Goods. It is the mighty Chocolate Birthday Cake.

2. Vanilla Birthday Cake (complete party kit)--Should the Chocolate Birthday Cake be unable to complete its duties as King of All Baked Goods for any reason, the Vanilla Birthday Cake will assume the office.

3. Croissants--So light, so flaky, so very French. These were another popular heat-wave item. Don't skip breakfast just because it's hot.

4. Demitasse Party Petits Fours--It never hurts sales to have your product featured in InStyle and Shop, Etc. Two-for-one shipping doesn't hurt, either.

5. Baby Boston Coffee Cakes--They're like regular coffee cakes, but they're cuter because they're small. Why choose between Blueberry Blizzard and Chocolate Explosion when you can have both?

6. Sugar-Free Low-Carb Flourless Chocolate Cake--The cake with the name so long, I can't fit it all into our catalog. Chocolate again trumps all other varieties in the flavor wars.

7. King Cake--We've tried limiting delivery to Thursday and Friday. We took it off the site because of the heat. But people still love our genuine New Orleans King Cake. They'll be available again in mid-September, and in case you're wondering why we stopped selling them, each cake is baked fresh and shipped overnight. The sugar frosting doesn't like the heat, so we have to wait for cooler temperatures before we can start shipping them.

8. Lemon Lulu Cake--We sold a lot of these at Father's Day, so there must be a lot of lemon-loving Dads out there. It's also a great summer cake, without sugary icing to weigh you down.

9. Cinnamon Walnut Coffee Cake--It's coffee's best friend. The Chocolate Birthday Cake of the Coffee Cake world. A traditional flavor, yes, but one that stands the test of time and keeps the IT guys from gnawing off their own hands during those marathon coding sessions.

10. Gourmet Cookies Gift Assortment--Cookies in the Top 10? Cookies in the Top 10! Take a bow, you chunk-filled treats. You've attained a place that the Biscotti and Bacca di Montagnia cake can only dream of. You'll be kicked out of the limelight once Stollen returns in October, but until then, bask in the glory. You've earned it.

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