Tuesday, October 24, 2006

Top Ten Update

I haven't seen a product move so quickly into the Top Ten as our Halloween Cookies did this year. They're the big hit this season, and the good news is that they'll be available for your treating needs until Friday.

If you're looking to order any of our other Halloween items, act fast. Orders will close for our Halloween Gift Baskets on Wednesday at 2PM. Halloween Petits Fours will be available only until noon on Wednesday for second-day air delivery, and noon on Thursday for Overnight delivery. Two-for-one shipping will be available on the petits fours as long as they're in stock.

Next year, Halloween is on a Wednesday, and all of this is much easier. In the meantime, here's our Top 10 Products:

1. Chocolate Birthday Cake (complete party kit) -- still the reigning champion of baked goods. Coming soon to a college campus near you--and if you need to send one to a school, take a look at our Ten Easy Steps to Successful School Shipping, which will make your life easier whenever you order something online.

2. Vanilla Birthday Cake (complete party kit) -- gaining in popularity, we now sell three of these four every four Chocolate Birthday cakes. Did you know that you don't have to get the Party Kit? If you know the recipient has plenty of plates and serving stuff, use the Coupon Code NOPARTY at checkout. We'll leave out the party kit, and you'll save $5.

3. Stollen -- it's not quite Stollen season yet, but we're baking fresh batches, and they're every bit as good as they were last year. Why not get an early start on enjoying this year-end favorite? Strong birthday cake sales mean that our Stollen has a long way to go to reclaim the top-selling spot this Christmas, and I'm counting on you to help it get there.

4. Croissants -- a perennial favorite--did you know that you can order custom assortments? Want all plain? No problem. Don't like the Raspberry ones? No problem. How about a dozen with six plain and six chocolate? We've done all of that. Just tell us what you'd like in the Comments section when you place your order. It takes us an extra day or two to put together custom assortments, depending on the breakdown, but we're happy to make them.

5. Demitasse Party Petits Fours -- still riding high from their appearance in Shop Etc. and InStyle, and you can send up to three boxes and pay shipping for one. Look for the Christmas version of these in late November.

6. Halloween Cookies -- at every holiday, something breaks out and becomes the must-have item for our customers. Last year it was our Jack-O-Lantern Cookie, which sold out almost as soon as it appeared on the site. This year, it's our Halloween Minis. Maybe it's the buy up to three tubs and pay shipping for one option, or maybe it's just the Ozzy Osbournesque thrill of biting the head off a bat without the unpleasant rabies shots afterward.

7. Baby Boston Coffee Cakes -- Do you need a corporate gift for a small office? Maybe something for someone who really loves coffee cake? These are the perfect choice, which is why they're always in the Top 10.

8. Sugar-Free Low-Carb Flourless Chocolate Cake -- who says you can't have cake? Lots of folks have had this cake, and they love it. Chocolate emerges victorious against all other varieties once again.

9. Gourmet Cookies Gift Assortment -- we actually sold out of these for more than a week when we got hit with a lot--and I mean a lot--of orders. We wound up using every bit of cookie dough we had in the bakery and had to order the ingredients to make more. They're back now, and while we'd love to run out again, we'll do our best to avoid that.

10. Lemon Lulu Cake -- just because summer is over, that doesn't mean you lemon lovers out there need to surrender your desire for this cake. They're made fresh straight through the winter months, and they make a very tasty Thanksgiving dessert for those who avoid pie.

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