Liars Get More Cakes

It finally happened. The single-cake site that lies about free shipping (you might know them as gocakego), got more flavors of cake! They've got FIVE, count 'em, FIVE whole flavors now (we've got 18 flavors of cake, and that's not counting the cheesecakes or the coffee cakes). And all of those new flavors come with FREE shipping, which for some reason costs more than our cakes. Their 10" carrot cake checks in at $79.95. Our carrot cake, including express shipping, is $60.65.

Now to be fair, they do include plates and napkins and candles and such with their cakes. But if you saved $19.30 with us, I'm sure you could get your own plates and candles, maybe even have a little left over for some soda or a moderate bottle of wine. Or if you've got those things lying around the house, you could get the birthday girl or boy a DVD.

So let's review: Gocakego, with their much-ballyhooed FREE shipping, costs $19.30 more than we do. For the extra money, you get some plates and napkins and candles, and everyone gets to send e-mails to the birthday celebrant. I suggest that you rush out right now in a buying frenzy, because that's a great value. No, really, it is. Like that time you paid $20 for mint-on-card Star Wars figures because they'd be a great "investment."

It's days like this that I feel like an idiot. Here I am, trying to figure out ways to LOWER our shipping costs, when all I had to do was raise our prices and claim that we have FREE shipping. This is why I'm just no good at business.