It finally happened. The single-cake site that lies about free shipping (you might know them as gocakego), got more flavors of cake! They've got FIVE, count 'em, FIVE whole flavors now (we've got 18 flavors of cake, and that's not counting the cheesecakes or the coffee cakes). And all of those new flavors come with FREE shipping, which for some reason costs more than our cakes. Their 10" carrot cake checks in at $79.95. Our carrot cake, including express shipping, is $60.65.
Now to be fair, they do include plates and napkins and candles and such with their cakes. But if you saved $19.30 with us, I'm sure you could get your own plates and candles, maybe even have a little left over for some soda or a moderate bottle of wine. Or if you've got those things lying around the house, you could get the birthday girl or boy a DVD.
So let's review: Gocakego, with their much-ballyhooed FREE shipping, costs $19.30 more than we do. For the extra money, you get some plates and napkins and candles, and everyone gets to send e-mails to the birthday celebrant. I suggest that you rush out right now in a buying frenzy, because that's a great value. No, really, it is. Like that time you paid $20 for mint-on-card Star Wars figures because they'd be a great "investment."
It's days like this that I feel like an idiot. Here I am, trying to figure out ways to LOWER our shipping costs, when all I had to do was raise our prices and claim that we have FREE shipping. This is why I'm just no good at business.
Tuesday, May 09, 2006
Monday, May 01, 2006
Make Mom Proud
Don't even tell me that you're giving Mom anything with the word "bouquet" in it on Mothers Day. I don't care if it's flowers or cookies. All the moms called me over the weekend and told me they've had it with bouquets. It's as cliche as giving a necktie on Father's Day.
There's 364 other days in the year you can give mom flowers, and she'll be surprised and delighted. Especially if it's a random Tuesday. Remember those old AT&T commercials where the mother was crying because her son called just to tell her he loved her? That kind of reaction.
A Mothers Day gift should show your appreciation for everything she's done. Moms are very special people, and they deserve a nice present. Since mom probably spent most of your childhood baking cookies, brownies, and the occasional cake for you, shouldn't you repay that favor with some fine pastries, cookies, or a tart from 1-800-Bakery? You'll show mom that you've got good taste, and if you order anything from Mother Myrick's, like a fudge sampler or a Lemon Lulu cake, you'll save 10%.
Yes, we're having an actual, genuine, real sale, which we don't do that often. That's how much we love mom. We'll even give you 10% off stollen, gourmet cookies, croissants, or biscotti, because we want mom to have a delicious gift. We should charge you more, because it's for mom, and you can't put a price on her love, but we know it makes her happy when you save money
Mom doesn't want you to go out of your way for her sake, and with gas prices so high, she's got a point. How much of that sale price at the mall is going to be eaten up by fuel costs? And all the moms who called told me they don't want that "Worlds Greatest Mom" sweatshirt anyway.
Show mom how much you've matured by ordering ahead, and by remembering that Mothers Day is Sunday, May 14. Our sale prices are in effect until 2PM Eastern on Wednesday, May 10, and we'll deliver on Friday the 12th.
There were two more things the moms wanted me to pass on: Stop slouching, and eat your vegetables. And don't forget to call.
There's 364 other days in the year you can give mom flowers, and she'll be surprised and delighted. Especially if it's a random Tuesday. Remember those old AT&T commercials where the mother was crying because her son called just to tell her he loved her? That kind of reaction.
A Mothers Day gift should show your appreciation for everything she's done. Moms are very special people, and they deserve a nice present. Since mom probably spent most of your childhood baking cookies, brownies, and the occasional cake for you, shouldn't you repay that favor with some fine pastries, cookies, or a tart from 1-800-Bakery? You'll show mom that you've got good taste, and if you order anything from Mother Myrick's, like a fudge sampler or a Lemon Lulu cake, you'll save 10%.
Yes, we're having an actual, genuine, real sale, which we don't do that often. That's how much we love mom. We'll even give you 10% off stollen, gourmet cookies, croissants, or biscotti, because we want mom to have a delicious gift. We should charge you more, because it's for mom, and you can't put a price on her love, but we know it makes her happy when you save money
Mom doesn't want you to go out of your way for her sake, and with gas prices so high, she's got a point. How much of that sale price at the mall is going to be eaten up by fuel costs? And all the moms who called told me they don't want that "Worlds Greatest Mom" sweatshirt anyway.
Show mom how much you've matured by ordering ahead, and by remembering that Mothers Day is Sunday, May 14. Our sale prices are in effect until 2PM Eastern on Wednesday, May 10, and we'll deliver on Friday the 12th.
There were two more things the moms wanted me to pass on: Stop slouching, and eat your vegetables. And don't forget to call.
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