Making a Friend of Monday

I'd promised a big announcement today, and here it is: We can deliver products on Monday.

That's the big announcement? Yes, and let me explain why it's so important.

We're not a network of bakeries. All of our products are bakery-direct, which means you get them from the same bakery--the bakery that created the original recipe--every time. We don't farm out your order to the bakery down the street because we know it's hard to maintain consistent quality when you do things that way. Besides, the bakery down the street doesn't have our products.

It's been a standard practice in bakery-direct e-commerce that Monday delivery was a no-no. Because we, and other bakery sites, want our products to arrive fresh, we don't want them sitting at a shipping depot over the weekend. We don't pack our products with preservatives, so it's important to protect them while they travel.

The down side to all of this is having to say "No" to customers when they ask if something can arrive on a Monday. I don't like saying "No" to customers, and I'm sure it seemed odd to you that in a seven-day week, there were really only five days when we could deliver.

After talking to our partner bakeries, I was able to find some products that can be shipped over the weekend and arrive fresh. Some of them are durable, others are packaged in airtight containers. As with everything we sell, we offer a 100% satisfaction guarantee along with our pledge that we'd never sell you anything we wouldn't proudly serve in our own homes.

I'm working with our partner bakeries to expand our Monday offerings. I hope you'll find the added flexibility valuable.