Has it really been a week since my last post? It's been a little hectic here. August is a slow month in the baking business--between vacations and double-digit heat, most folks aren't longing for cake--so we're taking advantage of the chance to make a few changes to the site.
You'll notice our new Shop by Bakery category, which was something I introduced to make managing our catalog easier. Before I had to search through all our categories to find the complete product list for a single bakery. Now everything is in one place, which makes my life much easier. It's also good if you like a product from a certain bakery--now you can see everything they offer in one place.
Keep an eye out for a couple of changes this week. "Candies and Chocolates" will be renamed "Confections," and is now the home for our Chocolate Dipped Strawberries. Gift Baskets will be removed as a category and the baskets will be relocated into appropriate Shop by Person categories.
All of this is in preparation for our coming redesign. I reviewed the first draft of it yesterday, and it's spectacular. It should be online very soon, and it will make using our site even easier.
While you wait, you can check out the newly redesigned staples.com, which has been rebuilt based on the input of thousands of users. I do find it easier to navigate, but I'm surprised that they aren't displaying more products.
And finally, a little heads-up to a new competitor I've found in baked goods e-tailing: Don't let the Postal Service catch you shipping those matches by air with your Birthday Cake Party Kit. That's illegal.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment